​Did you know that over 90% of Icelandic fish comes from sustainably certified fishstocks?

Being sustainable is a necessity. Not a choice or a nice to have. Being sustainable is a mindset, deeply rooted in a culture which respects and understands why.

Icelandic fisheries aim for sustainability. They need to be sustainable as the ever vibrant ocean around the island has been an abundant source of nutricious food for centuries.

This is not just a feeling. Sustainability has been established in repeated assessments, surveillances and reassessments that Icelandic fish is in a league of its own, when it comes to sustainability.

​Ninety percent of Icelandic fish has been certified as sustainable when assessed against the leading standard for sustainable fishing, the Marine Stewardship Council (MSC).

Sustainable fisheries means that the fish stocks are healthy, the impact of fisheries on the ocean's ecology and diversity has been assessed and the fishery management has been assessed. 
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An independant third party, a Conformity Assessment Body (CAB) compares and assesses the fisheries against MSC, the worlds largest and most widely used seafood ecolabel and standard.

It is common that certificates of sustainability include areas of improvements. More often than not, fishery certificates of sustainability request improvements, there are conditions placed for continued status of sustainability.